How it works
The Affiso platform is designed to create seamless and rewarding marketing campaigns, bringing together two types of users: Sponsors and Referrers.
Roles
There are 2 roles in an Affiso campaign
1. Sponsors
Sponsors are advertisers with a need to promote their applications or services. They initiate campaigns and fund them by paying for advertisement and a service fee.
Sponsors can be application developers within the Cardano ecosystem aiming to increase user engagement, transaction volumes, or smart contract deployment through their application.
Alternatively, they may also be users of these applications, looking to market their products or services.
With future expansion, Affiso also plans to support Web2 applications and campaigns for diverse user groups outside the Cardano ecosystem.
2. Referrers
Referrers are individuals looking to earn income through referrals. Acting as campaign participants, they share customized referral links to attract new users or encourage transactions on Cardano applications.
Referrers are rewarded based on the performance of their referrals.
They might be social media influencers on platforms like Facebook, YouTube, TikTok, X, or Spotify, or even personalities from traditional media outlets like TV or newspapers.
A user can simultaneously act as both a Sponsor and a Referrer in specific campaigns.
Platform Features
Dashboard Affiso’s dashboard is accessible via both mobile and web applications, offering users a centralized view of available campaigns. The user-friendly interface enables Sponsors and Referrers to easily browse and explore detailed information about each campaign, allowing them to select those that best align with their goals.
Wallet Connection Affiso supports integration with Cardano blockchain wallets, including Nami, Eternl, Lace, and Yoroi. This setup allows users to engage in smart contracts securely while safeguarding their privacy. Users are required to hold a minimum amount of ADA to participate in smart contracts.
Creating a Campaign
Sponsors can set up a new campaign by defining the following parameters:
Budget This fund or token allocation will be distributed to Referrers. The budget may include ADA, DJED, or any Cardano token. Projects backed by Catalyst or other Cardano dApps may use their project tokens as a budget, provided the tokens hold appeal to Referrers.
Objectives Sponsors specify goals such as download targets, transaction volumes, or the number of completed transactions.
Timeline Start and end dates for the campaign, which also dictate the activation and closure periods for the associated smart contract.
Completion Conditions Criteria for campaign success, such as minimum transaction volumes or KYC requirements.
Setting competitive bidding rates is essential for Sponsors to attract Referrers. Service fees on each campaign contribute to Affiso’s operational sustainability.
Referral Link Creation and Promotion
When Referrers choose a campaign, they can generate a customized referral link by clicking the “Create Link” button. This link is tailored for easy sharing with potential users. Referrers can embed their link in posts across platforms like Facebook, X, or Instagram, add it to YouTube or TikTok videos, or distribute it through direct messaging channels like Telegram, Messenger, or email. This wide sharing scope maximizes reach and, consequently, the referral commission potential.
Monitoring Campaign Performance After distributing referral links, Referrers can monitor real-time data on the campaign’s progress. This tracking enables them to optimize their outreach efforts and estimate their expected commissions.
Withdrawing Commissions
Each campaign’s budget is allocated to eligible Referrers based on their campaign performance. Once the campaign ends, the reward tokens, along with a 2 ADA deposit, are transferred to the Referrer’s wallet as a UTXO. Referrers can immediately utilize their rewards, whether by transferring them to another wallet, swapping for DJED on Minswap, or exchanging for fiat currency via Binance P2P.
This payout process is entirely automated and executed through smart contracts, ensuring transparency, security, and efficiency. Referrers can withdraw commissions anytime without incurring additional fees, except for standard blockchain transaction fees.
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