A dApp attracts users with ADA funded by Catalyst
IronSky, a Cardano-based game funded by Catalyst, is launching in two weeks and aims to gain its first 5,000 users within a month, with a budget of 10,000 ADA. The development team will create five campaigns with identical budgets (2,000 ADA each) but targeted in different countries: the USA, India, Vietnam, Nigeria, and Brazil. Each campaign will be locked in smart contracts to ensure fair distribution to Referrers at the end of the campaign.
Campaign Execution and Strategy
Targeted Notifications: Affiso’s algorithm identifies suitable Referrers (such as YouTubers, TikTokers, and Facebook influencers) in each region and notifies them of relevant campaigns. This enables IronSky to engage influencers most likely to reach and convert local audiences.
Referrer Involvement: Referrers can create unique referral links to share, reaching new users and fostering app downloads in their respective countries. This localized approach maximizes relevance, ensuring each campaign aligns with regional preferences and interests.
Performance Tracking: The IronSky team monitors real-time statistics on campaign effectiveness through Affiso’s dashboard. Metrics include engagement rates and user conversions, helping the team identify which markets and tactics are most effective. Insights from this pilot will guide strategy adjustments for larger-scale future campaigns.
Last updated